DAPHNE'S CHOICE

Brand: Daphne's Choice, Start-up

Year: 2015 - 2016

Region: South Korea

Role: Co-Founder, Branding, Marketing

Daphne's Choice was a start-up company that I began with two partners with the ambition to bring an entire new line of organic health food, cosmetics and body products to the South Korean market.

With the help of influencers, we had our products featured on a hit family reality show, "Oh, My Baby", to build awareness around our brand.

Daphne's Choice products garnered interest from Korea's largest retail chains including Sinsaegae Group, Hyundai Department Store and Olive Young.

Due to increasing, self-funded start-up manufacturing costs, Daphne's Choice was ultimately unable to hit the retail market.