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California Almonds
California Almonds
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Client: Almond Board of California
Campaign: CHARGE YOUR DAY WITH ALMONDS, My Beauty Secret, Seoul Fashion Week
Year: 2014 - 2017
Region: South Korea
Agency: Edelman Korea
Role: Supervisor and Content Developer
The Almond Board of California represents all almond producers, manufacturers and global supply chains for California-grown almonds.
The objective was to support California-based almond products exported to Korea through digital, ATL, influencer partnerships, and offline experiential events to make almonds the number one preferred nut in South Korea.
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